Don’t be Confused be negative!

Posted on May 2008 in Adwords

How being negative can save your clicks.

We have just created an AdWords campaign for KA Horse Insurance. The campaign has allowed them to get on to page 1 of Google on the same day the site was released.

During our Internet marketing research we noticed that when you Google ‘horse insurance’ other irrelevant Adwords appeared such as Confused.com (the car insurance comparison site) who don’t deal with horse insurance!

Having your Ads appear when they shouldn’t isn’t a great way to setup and run an AdWords campaign. So make sure you use negative keywords. In this instance if Confused.com use horse as a negative word their Ad wouldn’t appear.

Andy.

Schedule your Ads – save money!

Posted on May 2008 in Adwords

Here’s the tip of the day that could say you money on your Adwords. Google starts all Ads by default at the same time 00:01. So, if you are on a daily budget, adverts start to drop off near the end of the day. So why not schedule your Ads to start later in the day, say, 14:00 to 22:00, there will be less competition, which means adverts could cost you less.

Internet Marketing - it’s a science, but there’s an art to it!

Andy